ETHICist & Strategist
As an ethicist and strategist, I help leaders use moral philosophy to mitigate risk and unlock opportunity, turning purpose into performance across culture, transformation, and responsible AI.
With a PhD in moral philosophy from the University of Cambridge, I now serve as Associate Strategy Director at BCG BrightHouse. Previously, I was Principal at Principia Advisory, Where I advised Fortune 500 and FTSE 100 executives on the ethics of technology and AI, Ethicalleadership, strategy & culture.
My work spans five continents, guiding technology companies, financial institutions, and professional services firms through high-stakes, highly regulated challenges, crafting CEO-level narratives and multi-session executive programs.
I’m currently completing the Executive Coaching programme at Henley Business School (finishing 2026) and have been invited to lecture at Cambridge Judge Business School on Culture & AI and Leadership & AI. I was a Carnegie Council Ethics Fellow (2023–2025) and have held fellowships at Harvard’s Berkman Klein Center and the Women’s Impact Alliance.
01
academiA
I earned my BA from Amsterdam University College and my MSt from the University of Oxford, before completing my PhD at the University of Cambridge in 2022. My doctoral research explores the intersection of ethics and aesthetics, and I have had the privilege of presenting my work at international conferences, from London to Sydney.
02
consulting
At BCG BrightHouse (Associate Strategy Director), I partner with leadership teams to turn purpose into performance across strategy, culture, transformation, identity, and narrative, co-creating with brilliant writers and designers to bring purpose to life through distinctive storytelling, design systems, and experiences that are engaging, tangible, and emotionally resonant.
Previosuly, I was a Principal at Principia Advisory, the world’s leading ethics consultancy. In this role, I advised executive leaders in FTSE 100 and Fortune 500 companies on the ethics of technology and AI, values-based decision-making and leadership, purpose-led culture and strategy. Working across North America, Europe, Asia and Africa, I have guided some of the world’s largest companies solve their most mission-critical and complex challenges, helping them achieve significant societal impact.
03
The Arts
Before transitioning to ethics consulting, I dedicated over five years to the arts, working as an editor, curator, and communications manager with leading cultural organizations in the Netherlands, Germany, and the UK. I also co-founded four by three magazine, an independent platform exploring the intersection of philosophy and art. Through this venture, I interviewed some of the most brilliant philosophers and inspiring artists of our time, and traveled across Europe to report from international film festivals and art biennials.
